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MTV (Music Television) India was launched in 1996 and is the Indian subsidiary of MTV Networks Asia Pacific, a cable television network headquartered in New York. MTV India has its office in Parel in Mumbai. It is the most popular music channel in India and has large impact on Urban Youth. Recently MTV India has listed in GEC.Anuj Poddar is Managing Director of MTV India. The channel aimed at adolescent and young audience continues to be flag bearer of pop-culture in the country. While the operation is still based in MTV Asia headquarters in Singapore. The service is available on most Indian cable networks as a part of The One Alliance, a bouquet of many sought after channels, including Animal Planet, Discovery Channel, Discovery Travel and Living, SET, MAX, SAB, Aaj Tak, Headlines Today, Vh1 India, AXN, Nick , NDTV etc. The channel is also available as a standalone on CAS networks. MTV India broadcasts many famous television programmes for people with varied interests. Its main emphasis is on music based entertainment but of-late the programming has included reality shows. Some of the very popular shows include - * MTV Super Select - a show in which callers can request videos from a list of selected ones. * MTV Bakra - a show based on playing pranks on people and catching them unawares. * MTV Roadies - an adventure reality series, with bikers traveling across the country. * MTV Style Check * MTV Meet or Delete * MTV JLT * MTV Kickass Mornings * MTV First Cut * MTV Daily Download * MTV Saturday Shuffle * MTV Wassup - Voice Of Youngistaan * MTV Teen Diva * MTV ibibo I-Superstar * MTV Splitsvilla * MTV Eat This * MTV On The Job - 2 * MTV Big Picture * MTV Alert * MTV Chill Out